The Little Black Jacket

How does personality transform fashion? I’ve always been fascinated by the indefinable ways that the same piece of clothing just looks different on everyone. The slope of a shoulder, the way that fabric drapes and clings in different places;  even the attitude of the person wearing it can completely change the way something looks, like an unconscious and purely physical interpretation of thread and cloth.

The Little Black jacket features a simple black tweed jacket worn over 100 different ways on over 100 distinctly different personalities. Shot by Karl Lagerfeld himself, and styled by Carine Roitfeld, The Little Black Jacket has his favorite muses wearing the label’s iconic jacket.

Rather than a book-long ad campaign for Chanel, it seems to be more of a study on the transformative power of personality on fashion.

(The Little Black Jacket book $55)

via {Honestly WTF}